![]() The Noyyal river near Sri Sakthi cinema theatre in Tiruppur city. Specifically, the city’s dyeing and bleaching units that add colour and flair to its apparel have turned the once-beautiful Noyyal river into a toxic sewer, and destroyed vast areas of agricultural land the water body once sustained. Though Tiruppur’s growth story has tapered off in recent years, the people living in and around the export hub continue to pay an enormous environmental price for its industry’s appetite for profit. ![]() But its fortunes in a globalised era have always been accompanied by severe environmental degradation. The city’s hosiery industry counts global fashion retailers among its clients, contributes to the country’s export earnings and generates jobs. Since experiencing explosive growth from the 1980s, Tiruppur has become a successful cotton knitwear export hub. Such a wide footprint across countries can hardly qualify as anything green more importantly, the long-term environmental record of the city’s textile industry is a cause for even more concern. While the story of an Indian hand in such an initiative could attract attention the city certainly deserves, the manufacturer’s claim to environmental sustainability is suspect.įor starters, the recycled yarn was imported from Taiwan, knitted and dyed in Surat and finally tailored in Tiruppur. According to news reports, the garments had been made using recycled PET bottles. The ball boys and ball girls at the recently concluded Australian Open sported ‘sustainable’ clothes manufactured in the textile city of Tiruppur, in Tamil Nadu.
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